MCS is pleased to announce the release of MCS Food Service CRM V3.0 (MCS CRM) . As part of this new release we are introducing our new partnership with the IRM Corporation , the Food Service industry's leading provider of Sales and Marketing Business Intelligence solutions. MCS is a Founding Partner in IRM's Food Service industry initiative: NtelliNet .

MCS CRM includes the new MCS Food Service Matrix (FS-Matrix) which is a data mapping component similar to EDI. FS-Matrix, together with IRM NtelliNet, delivers an end-to-end technology solution that allows Food Service Sales & Marketing Agencies and their Manufacturers to share relevant and appropriate sales activity information with each other in an efficient manner. FS-Matrix and NtelliNet effectively eliminate the redundant entry of Operator specific sales activity data by the Agencies.

Operator Profile, Call, Objective and Focus Group data is entered into MCS CRM by the Agency Sales Rep once. FS-Matrix automatically formats the sales activity data collected by the agency to the requirements of each of their Manufacturers. The data is automatically delivered to the IRM NtelliNet Hub according to a schedule set by the Agency. The NtelliNet Hub processes the data and then distributes it to each Manufacturer for utilization with the IRM Business Intelligence tool Sales Discovery, or delivers the data to the Manufacturers proprietary backend database.

The redundant entry of sales activity data into multiple, disparate Manufacturer data systems has arguably resulted in greater sales productivity loss than any other obstacle facing the Food Service Sales & Marketing Agency over the past 5 years. MCS and IRM have teamed up to offer an industry solution.